TWINKLY
DOMINATE Q4 IN THE USA: REVENUE TRIPLED AND BRAND SEARCHES SURGED BY 2,541%
CHALLENGE
Twinkly, an Italian leader in the smart lighting industry, aimed to scale its presence in the U.S. market during the most competitive quarter of the year (Q4), implementing an immediate strategic shift to boost brand awareness and convert it into revenue growth.
APPROACH
We implemented the “Revenue Accelerator” framework, a strategic architecture designed to boost brand awareness and generate revenue at the same time.
We started by implementing quick wins to deliver immediate results, while simultaneously launching brand awareness campaigns across social media with highly engaging content.
These were supported by search campaigns with highly segmented audiences and relevant keywords to capture qualified traffic.
Finally, we implemented pure conversion campaigns to capitalize on the generated interest and turn it into tangible sales.
RESULTS
203
Increase in revenue
134
Increase in sessions
2541
Increase in brand researches
The strategic approach delivered immediate scalability, achieving extraordinary results in just one quarter:
- Revenue increased by 203% vs. previous year
- Branded search volume grew by 2.541% vs. previous year
- Sessions increased by 134% vs. previous year
- Engagement grew by 21% vs. previous year
LESSON
The success lies in overcoming the dualism between branding and performance, creating an ecosystem where awareness fuels conversions.
“We are extremely pleased with the results achieved in such a short time in a market as competitive as the U.S. The synergy built with the YET team and the performance achieved confirm that the approach is the right one.“
— Marianna Volpi, eCommerce Manager
