NoFlyStore, an Italian e-commerce for custom-made mosquito nets founded in 2014, had the following objectives for 2024:

• Increase online sales year on year
• Strengthen their presence in relevant European markets

We developed a tailor-made full-funnel strategy that allowed the client to build a strong positioning in relevant European markets while driving sales and ensuring the desired ROI.

We leveraged social media and affiliate channels to place video and banners content in front of the right audience at the most relevant and needed moment for the user. In the end, we capitalised through pure conversion campaigns: search, remarketing, coupons and discount codes through selected affiliates.

We achieved a 24% increase in revenue compared to the previous year, maintaining steady growth.

The Italian market grew by 48%, thus consolidating its dominant position. Interest grew in European markets (+35%), leading to a 12% increase in revenue compared to the previous year.