Baracuta is an icon of British style, well known for the legendary G9 Harrington Jacket. One of the main challenges shared with YET is:

• Optimizing advertising investment while maintaining the same volume of conversions

We worked to achieve the best organic positioning for brand keywords, in order to stop investing in search campaigns in a competition-free context.

This scenario allowed us to focus the investment on Shopping ads and to compete more aggressively. To ensure accurate performance tracking, we also developed an advanced reporting system to precisely track the results of both SEA and SEO channels, the competition and the positioning of strategic keywords.

After more than a month of testing, the results achieved were extremely positive.

Advertising spend decreased by 70%, while conversions increased by 29% compared to the previous period.

At the same time, the synergy between SEO and SEA drove a 638% increase in the in the overall return of the two channels.

Additionally, the Click-Through Rate for organic search improved by 64%.